But look, it's not Cycle Trader's or Market Place's fault. Definitely Can't Blame the salespeople either.

There's an easy solution. 

So instead of throwing more money at hopeful fixes -- fix the easiest thing you can control.

That image right above this is your email email....
and it's as lame as your competitor's email too!

It's the first step toward internet dominance. The first impression that dealerships are throwing out right now. 

Don't send people ugly emails if you want to 'sell' them something.

Your customer isn’t grading you—they’re scanning, skimming, and deciding whether to delete you.

That’s where the emails come in.

They’ve got to be short. Sharp. Persuasive as hell.

Written for real humans who open their inbox and think, “Is this worth my time?

Here's something else to think about.

When someone is thinking about getting a motorcycle.

First thing they do is they get on the internet and check out some websites.

Next is checking out the local dealers. They've got buttons to choose from. Click the 'Request a Quote'. 

Now, they answer the questions. You know... First name, last name, phone number, and email address.